Metrics for Search Engine Marketing

Cost per click $0.08 | Click Through Rates 39% | Conversions 34%

 Metrics

Many companies promise you the world and use technical jargon that can be difficult to understand. They are big in size and often flaunt that to provide a false sense of security with respect to your needs, wants, and desired outcome. I prefer action over talk. My attempt is is to provide you with my metrics vs. the industry averages while also showing actual ads I have created that has enabled such high success.

 

Click Through Rates (CTR)

This means the percentage of people who interact with your ads.
 
 

Cost Per Click (The lower, the better!)

Cost Per Click - how much you are charged each time someone clicks on your ad

Conversion Rates

This as a desired action you want someone to take. I.E - Phone Calls, Online Purchases, Form Submissions, Etc)
 
 
 

Click Through Rates | Industry Benchmarks are 3.17% for search

Mine are 39%.

In 2024, the Average CTR for Google Ads Was 6.42% 

In other words, around 1 in 16 people who saw a Google Search ad clicked on it (WordStream by LocaliQ, 2024).

Mine are 39%.

These are keywords for ads I created on Google with Click Through Rates.

In 2024, the Average Cost Per Click (CPC) for Google Ads Was $4.66

This means that, on average, advertisers were charged $4.66 for every click on their search ads.

(WordStream by LocaliQ, 2024)

Mine are $0.08

Advertising Setup and Structure

In less than two months, I promoted a book called Uneven Justice.

It went from Number 684 in the Criminal Justice category on Amazon to a Number One best selling book on Amazon.

The average cost per click was $0.10.

Results

 

Below, see metrics and what the ads looked like after I created them and launched them on Google.

 
 

Below, you will see how I structured Google Ads whenever someone searched anything related to Raj or his book.

I created sitelinks for people to buy through retailers such as Amazon, Google Books, Audible, in addition to boosting all media coverage.

The links you see are known as sitelink extensions. This will bring prospective buyers to different links prior to clicking on any ad.

This is Google Merchant Center, running ads through the shopping carousel.

Real Estate Advertisements

Below are ads on both mobile and desktop.

Then you see them put into play.

Desktop View

Mobile View

 Landing Page

 Contact or “Call to Action”

From Google search, to clicking on the ad, and finally, to filling out the form, or making a phone call, you have achieved a successful “Call to Action”.