Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Advertising
With a heavy emphasis on Content Marketing & Digital Strategy.
Google Search. Gmail Ads. FB Marketing. E-Commerce. Email Marketing. Landing Page Design. More.
Search Engine Marketing
Ranking 1st on Google for any subset of keywords is of paramount important. Roughly 68% people click on the 1st link and only 12% for the second. Appearing 1st on Google starts with strategy first. To do this correctly, the audience must be truly understood, the competitive landscape mastered, and a thorough understanding and plan of action developed. Doing this first, will create highly engaging content that leads to high click through rates, successful conversions, low cost-per-clicks, along with high ad relevancy scores. All of this ensures a return on investment (Return on Ad Spend) and should be viewed precisely as such. When you invest in something, you expect a return. And that return starts with strategy.
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Facebook Marketing
Business Suite. Creating & Optimizing Ads. Setting Up E-Commerce. Placing Tracking Pixels.
Growing campaigns, defining audiences, executing goals, tracking conversions, while managing ad spend are just a few things.
Email Marketing
Constant Contact. Drip. Mailchimp. Sendinblue.
Have received up to 46% open rates on large campaigns and email blasts.
Landing Page Design
Ad & proper verbiage. Eye Catching Headlines. Call to Action Buttons.
Every landing page created matches the ad and the associated verbiage created. When someone sees an ad, everything from the imagery, text, and call to action should match the design and functionality of the landing page. The defined audience never wants to feel deceived, so when they see an ad that appeals to them, the place they end up should be of great interest.